Creative thinking is characterized by a relaxed, open and playful approach. It is less ordered or structured than critical thinking but the application of both approaches […]

Conversations are great opportunities for people to bond over shared information and interests. Listening to what your audience care about, causes they support and who influences […]

A brand is the totality of all the different perceptions of its audience. Creating a meaning for a brand is important in building its perceptions. It should […]