In the profound words of Jason Cohen, Founder & CTO at WP Engine, “It’s more effective to do something valuable than to hope a logo or name will do it for you.”

Image building is a rather long-term process of strategically directing the surroundings, as well as creating and influencing personal and media image, to the direction that supports the objectives, visual style and overall brand image of a company, product or personality.

It consists of many elements such as the system of values, belief systems, missions and core objectives, the language of communication or corporate identity system. This aims to distinguish the brand from the competition, emphasize its uniqueness and win over as well keep new customers.

Experts have posited that positive brand image plays a significant role in the overall rates sales and also improves marketing effort.

If you leave your personal image to chance, you could very well be taken unseriously. Therefore taking out the time to strategically build the image of your brand gives you the opportunity to determine the narrative of your brand the way exact you want it.

Brand image is how customers think of a brand. It can be described as the perception of the brand in the minds of the customers.

When it’s a personal brand, you sure want to define yourself before others define you because what others make of you will influence how they treat or react to you in every situation.

Let your aura create a wow imprint consistently. Taking your time to define your identity will go a long way in improving and sustaining your confidence.
Defining your identity sustains your credibility. Having a credible image prevents you from many negative tractions.

As important as it is, however, brand image can only be developed over time. In other words, customers form an image of a business based on their perpetual interactions and experience with the brand.

It is therefore of utmost relevance to start being intentional about building your brand image so as to clearly position yourself (and/or your business) as an authority in the niche/industry that you operate in to achieve explosive returns.